給客戶一個向你買東西的理由 黃震宇網路業務行銷小胖老師 台灣的業主都以為客人想買第一名的產品 錯，其實顧客買商品不是因為你是第一名， 客人不是要買完美的商品，
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What is SEO? 2026 Guide to SEO & AI Overviews (AIO) Strategy | Ezlook
What is SEO? Complete Analysis of SEO Techniques & Strategies (2026 Edition)
Generative AI is reshaping how we consume information. One the one hand, "AI Summaries" condense long content into key points. On the other hand, Google's AI Overviews (AIO), officially launched in 2024, is fundamentally changing user search behavior and brand visibility strategies.
1. The Evolution of Search: From Keywords to AI Answers
Search technology has moved through four distinct phases, shifting from "finding links" to "receiving direct decisions":
- Keyword Era: Focus on word density and backlinks.
- Semantic Era: Search engines began to understand "intent."
- Featured Snippet Era: The birth of "Zero-click" searches.
- AI Overviews Era (AIO): AI synthesizes information from authoritative sources to provide a "Knowledge Snapshot" directly at the top of the page.
2. SEO vs. AI Overviews: Key Comparison
| Comparison | Traditional SEO | AI Overviews (AIO) |
|---|---|---|
| Core Objective | Rank in the Top 10 on SERP | Be cited as an "AI Source" |
| User Behavior | Clicks to visit website | Receives answers on the search page |
| Strategy Focus | Keywords & Article length | Structured Data, Direct Answers, E-E-A-T |
3. Practical Case Study: The Power of Specificity
The Scenario: Searching for "Creative Kappo for Business Meetings."
In the AIO era, generic optimization for "Japanese restaurant" is no longer enough. If your content specifically answers the intent—such as having private rooms or business-friendly amenities—AI will directly recommend your brand as a solution. This is why keyword selection must evolve toward intent-based strategies.
In the AIO era, generic optimization for "Japanese restaurant" is no longer enough. If your content specifically answers the intent—such as having private rooms or business-friendly amenities—AI will directly recommend your brand as a solution. This is why keyword selection must evolve toward intent-based strategies.
4. How to Win in AIO: 2026 Optimization Strategies
I. Build AI-Friendly Structured Content
Adopt Q&A formats, step-by-step guides, and clear comparisons. Use H2/H3 headers to create a readable hierarchy for both humans and AI crawlers.
II. Target Long-tail Conversational Queries
AI Overviews favor complex, exploratory queries. Optimizing for "How to choose a sunscreen for sensitive skin?" is more effective for triggering AI citations than the keyword "sunscreen."
III. The Next Stage: AI Agents
We are entering the "AI Agent" era, where search engines will not just provide answers but proactively perform tasks (e.g., booking the restaurant they found). In this future, brand trust is the ultimate currency.
💡 Recommended Resources: SEO FAQ
To deepen your expertise, explore Ezlook's professional SEO guides. We recommend reading in this order for maximum efficiency:
1. What is SEO & How to do it? 2. How to Choose SEO Keywords? 3. Effective Keyword Discovery Tips 4. Why No Orders After SEO? Analysis 5. What is SERP & Why It Matters? 6. Image SEO Optimization Guide 7. 9 Common SEO Mistakes to Avoid 8. Global Export Keyword Strategies 👉 View All SEO FAQs at Ezlook