1) If your product name isn’t well-known, how do you choose SEO keywords?

If your official product name is not widely recognized (e.g., “Smart Concierge Running Board”), searchers will use descriptive keywords instead. That’s why SEO keyword selection should start from the customer’s viewpoint: what problem are they solving, and what words do they use?

2) Keyword research: bring users in with entry keywords, then teach the correct term

You don’t need to use only the “official name,” and you should never turn your website into repetitive keyword stuffing. The best strategy is to build a content structure where entry keywords and the correct product term appear naturally together, so both users and search engines understand the relationship.

3) Competitor keywords: include both direct and indirect competitors

A strong SEO keyword strategy follows how users compare options. Include both direct competitor keywords and indirect competitor keywords—to expand reach without losing relevance.

What are direct competitor keywords?

Keywords closely aligned with your core function: electric running board, retractable side step, automatic side step, SUV running board.

What are indirect competitor keywords?

Keywords around use cases or needs: vehicle step assist, SUV accessories, off-road exterior accessories, mobility support for seniors.

4) On-page keyword placement: where you put keywords matters more than how many

Place your keywords naturally in these areas for stronger on-page SEO and better readability:

• H1/H2: Use primary keywords (how to choose SEO keywords, SEO keyword selection)
• First 100 words: State the problem and intent (customers don’t know product name / search intent)
• Examples: Combine entry keywords + correct term (car running board / electric running board / Smart Concierge Running Board)
• FAQ: Capture long-tail queries (SEO without leads, keyword research, competitor keywords)
• Internal links: Improve topical authority and engagement

5) Why the “right keywords” beat “more keywords”

SEO is not just about traffic—it’s about qualified traffic and conversions. If you choose the wrong keywords, you attract the wrong visitors. If you choose the right keywords, even lower volume can generate better leads.

6) Third-party platforms (forums/blogs): educate the market with discussion content

When the market doesn’t recognize your correct term yet, third-party platforms are powerful for visibility and keyword education. Use discussion posts to capture entry keywords, then introduce and reinforce the correct term.

• Discussion topic: What is an electric running board? Who needs a retractable running board?
• Education topic: What is a Smart Concierge Running Board and how is it different from a standard running board?
• Comparison topic: Retractable vs fixed running boards—installation and durability differences

SEO FAQ (Common Questions)